6 | Orgill Case Study THE CHALLENGE 02 The Challenge: Cultivating the Lawn and Garden Category Once Orgill committed to making lawn and garden a core competency and developing a turnkey solution to help its customers drive sales in the category, the distributor brought together multiple internal resources to develop this concept. Orgill also enlisted the insights and help of key vendor partners to make the program successful and then test the concept for viability. Once the program was developed and tested, Orgill set up a plan for rolling the concept out to its customers and then created a feedback loop to garner insights from the field and use this information to guide the future of the program. “We knew this was no small task, but we were also committed to making it happen,” Shore says. “We wanted a program that would help our customers elevate their presence in the lawn and garden category, and with that, we had to commit ourselves to assortments and brands that matter to them and really invest in the inventory, catalog and strategy to help them become a more viable retailer to their customers.”
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